DealPulse Legal ⁕ Brandbook

DealPulse Legal is a young law firm specializing in business succession. A niche focus, solid expertise, and two ambitious co-founders. But a visual identity and brand narrative still to be developed.

To attract future partners, associates, and clients, the firm needed an image that matched its ambition: solid, modern, and appealing. A brand capable of inspiring confidence at first glance.

It was in this context that DealPulse Legal turned to the Rosad agency.

Creating a comprehensive brand identity for a law firm is like walking a tightrope. Too corporate, and the brand gets lost in the crowd. Too disruptive, and it loses credibility.

The challenge for the Rosad agency: to build a distinctive visual and narrative universe, rooted in the conventions of the legal sector, but with its own personality. Something that looks like DealPulse Legal, and no one else.

✱ The Strategic and Narrative Dimension
Before designing anything, the Rosad agency laid the groundwork: the firm’s history and origins, vision, mission, and values, brand personality and tone of voice, tagline, target audience and personas, brand promise, and positioning. All the foundational elements that give meaning to the visual identity.

✱ The graphic identity
Main logo adapted for dark and light backgrounds, emblem and monogram, complete color palette, typographic selection, graphic elements and pictograms, usage guidelines. A style guide designed to be used, not tucked away in a drawer.

✱ Delivered assets
All source files in PNG, JPG, and SVG formats with transparent backgrounds, a digital business card, an email signature, and a LinkedIn banner. Plus a version that can be edited directly in Canva, so the firm’s teams can work independently on a daily basis.

A turnkey brand book, delivered in PowerPoint format and ready for immediate use in the firm’s internal and external presentations.

DealPulse Legal now has a strong and consistent brand identity, a structured brand narrative, and all the tools needed to communicate professionally and independently, whether in digital or print formats.