Typology ⁕ Packshots

Client

Typology Paris

The challenge

Create a series of inspirational contents in the Typology’s universe. Respect the minimalist, scientific line that is its strength, while playing with the visual liberties that the brand assumes in certain content.

The result

Images that combine aesthetic rigor and subtle offbeatness. Photos and videos that reveal textures, capture light and shadow, and star packaging.

Translating the subtle duality between clinical rigor and overt creativity.

The sound design extends this universe – a raw, studio, almost clinical sound, inspired by the pharmaceutical industry.

1/2 day of shooting

56 photos

5 reels

Behind an ultra-premium image underpinned by minimalism and scientific expertise, the brand allows itself unexpected angles and incongruous situations… in line with the creative codes of luxury.