Guy Hoquet ⁕ Recruitment campaign

Client

  • Guy Hoquet

Categories

  • Corporate
  • Social media

The challenge

Create engaging Instagram content to promote Guy Hoquet’s network of Paris branches. Encourage new talent to join the adventure, by embodying the team spirit, human proximity and good humor that are the Group’s strengths.

The result

A “snack content” format designed for networks, at the crossroads of collective interviews and fun staging. In short, it shows that at Guy Hoquet, we work seriously… without ever taking ourselves too seriously.

A nod to the world of Friends, a hook from the bloopers, and an editing that highlights the team’s energy.

& an on-site corporate photo shoot to enhance HR and internal communication tools.

+342% more views than the average for other publications
+4400% more comments than the average for other publications

“I’ve worked with the Rosad⁕ agency for various video projects and everything has always been superbly executed with very sharp advice on AD and quality listening. Vaïté and her team were also very clear about the process and respected all timings. It’s a great pleasure to work with them!”

Alice
Marketing & Communication Manager, Guy Hoquet

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