Dessange International ⁕ Product range identity
Client
- Dessange
Categories
- Brand identity
- Campaigns
The challenge
Create the complete visual universe of a new premium hair care range. The challenge was twofold: to assert Dessange’s luxury and sensorial identity, while standing out from the competition.
The result
A KV mixing 3D and illustration, in a minimalist and colorful atmosphere, highlighting the fragrance and sensoriality of each of the 6 product families. And a motion design launch film with strong storytelling, to highlight the brand’s DNA.
From 2D packagings and a blank sheet of paper, we built a products range identity that repositioned the brand in a market where quality is no longer an option.
From art direction to format variations, this project was built to the highest standards, against a backdrop of tight deadlines and creative iterations.
The challenge: to strike the right balance between global realities on the ground and long-term brand vision.
“I wanted to sincerely thank the team for your incredible availability and responsiveness during the holiday season 🙏”
“A big THANK YOU to the whole team for your professionalism, responsiveness and availability on all current projects! ”
“Thank you very much for delivering this beautiful film, which I’m sure will be appreciated by all! I wanted to thank you for your help and your adaptability to all our requests! Thank you for all your hard work and, I believe, your late nights to keep us happy. A great project for relaunching the range, with all the work on the universe and artistic direction of this new product. This challenge was met despite the challenges and demands we had. Thank you for your achievements!”
“Thank you for all your hard work, it’s beautiful and we made it on time! And thanks to Andrea and Marie for their support (almost 24 hours a day), their involvement was very professional and more than indispensable.”
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