Bande de gâteaux ⁕ 360 Brand content
Client
- Bande de Gâteaux
Categories
- Brand identity
- Campaigns
- Social media
The challenge
Help a brand new-to-the-market build its image.
Create a 360° content strategy that serves e-commerce as well as social networks and acquisition.
The result
3 collections rolled out in less than a year, each conceived as a campaign in its own right, with strong artistic direction, premium e-commerce shoots, pop and quirky social media content, and short videos that feed both organic and Ads performance.
As the brand’s preferred branding agency, Rosad⁕ provides comprehensive, agile, long-term support.
SEA support
Support for SEA strategy and budget management, including production of all content, with monthly data monitoring to steer, adjust and drive campaigns forward.
E-commerce production
Product shootings for each new cake collection release. Photos calibrated for the e-shop, with particular attention paid to the legibility of details and the beauty of textures despite food constraints. In short, to enhance the value of the product and make the purchasing process more fluid.
Organic social media & UGC
Strategy, art direction, grid template, photo & video shoots and post-prod: imagine content that nurtures engagement while reinforcing the brand’s personality, collection after collection.
Roll-out of OOH campaigns
Outdoor advertising campaigns, POP displays, flyers…
We adapt our campaigns to print formats for points of sale, with a concern for visual coherence and genuine attention to technical constraints.
Meta Ads and Google Ads support, from strategy to production. Carousels, stories, posts… impactful content, optimized to capture attention from the very first seconds and generate engagement.
Minimalist e-commerce packshots, in line with the brand’s universe and the codes of the e-shop.
The food retouching is precise: it corrects imperfections without ever betraying the real texture.
UGC videos designed from A to Z: from finding the profile to filming, with tailor-made support to frame the message, guarantee authenticity and stay in line with the brand’s codes.
Each collection represents a new creative challenge: imagining a coherent, surprising and differentiating universe – from set design to advertising campaigns.
“Thanks again for your incredible work. I really like the atmosphere, I’m delighted. I have very few comments to make, it’s really quality work and you’ve once again managed to capture very quickly what we wanted/needed, while adding your style.”
Got something in mind?
Reach out — we’ve got the ideas.
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